According to YouTube.com, this platform "allows billions of people to discover, watch, and share originally-created videos and providing a forum for people to connect, inform, and inspire other across the globe and acts as an distribution platform for 'originally' content creators/advertisers large and small".
Create, Innovate, Inspire
C. Brand Promise
YouTube stands by their promise to enable people to self-express who they are through videos. When it first launch in 2005 by Google, there was a lot room for original content. Years later, in my opinion, specific communities -- i.e. beauty, fashion, and comedy -- have became over saturated, which can create a lot of unhealthy competition.
D. Interbrand Ranking
Because YouTube is incorporated with Google, I decided to follow Google on Interbrand. Google "YouTube" is ranked #2 on and has keep a high ranking ever since it's launch. It has been in the top 10 for the pass 3 years.
E. Communication, Examples, and Integration with Customers
